BFCM 2026Black Friday begins November 27 — build before the rush.

The 2026 bundle playbook

Build bigger carts this BFCM.

Give shoppers a reason to buy more with mix-and-match boxes, tiered savings, and gift-ready bundles they can make their own.

Built for Shopify 14-day free trial No preset bundle required
Black Friday 2026Friday, November 27
BYOB build-a-box interface showing shoppers selecting products and unlocking a bundle discount

Pick one offer

Four campaigns you can launch without overcomplicating BFCM.

Choose the offer that fits how your customers already shop. One clear bundle beats a crowded promotion calendar.

01Fastest to launch

Pick 3, save 20%

A simple mix-and-match offer for snacks, skincare, drinks, and any product line where shoppers already have favourites.

Best for: easy decisions
02Higher AOV

Build your Black Friday box

Let shoppers fill a box from a curated range. Set selection limits and choose a discount that fits your margins.

Best for: variety-led brands
03More units

Buy more, save more

Use visible tiers—save 10% on 3, 15% on 5, and 20% on 8—to turn bargain hunting into a larger basket.

Best for: repeat purchases
04Holiday ready

Build a gift box

Combine flexible product choice with a gift-ready theme. Shoppers get control without losing the feeling of a curated present.

Best for: gifting season
Install BYOB

Why BYOB

Let shoppers choose. Keep the order clean.

Create flexible bundle experiences without forcing customers into preset packs.

  • ✓Fixed-price, percentage, tiered, and BXGY discounts
  • ✓Minimum and maximum product-selection rules
  • ✓Theme-editor styling and cart-drawer integrations
  • ✓Accurate inventory for the individual bundle items
Examples of BYOB build-a-box pages for snacks, skincare, drinks and gifts

Bring your bundle to your storefront

Choose your bundle layout, follow the setup guide, then help shoppers find your offer.

Set up a full-page bundle

Add BYOB’s app blocks to display your dedicated full-page bundle builder.

Set up an embed widget

Display your bundle builder on its own bundle product page using your theme’s product-page layout.

Help shoppers find your bundle

Make your bundle easy to discover from your homepage and store navigation.

A lean launch plan

Be ready before shoppers start looking.

Treat the bundle as one focused campaign. Build it, test it, make it visible, then measure whether shoppers find it.

September

Choose the offer

Pick one campaign, set the margin guardrails, and build the first version.

October

Test the journey

Check mobile selection, discounts, cart drawer, checkout, and fulfillment.

Early November

Make it visible

Add the bundle to your homepage, menus, product pages, email, and ads.

BFCM week

Watch and improve

Track bundle views and orders. Fix discovery before changing the offer.

1M+bundle orders powered by BYOB
“This app makes it a lot easier for customers to navigate and helps make new bundle setup a breeze.”
— Verified Shopify App Store merchant review

Your BFCM bundle starts here

Launch one compelling bundle before the holiday rush.

Already using BYOB? Open the app to create your BFCM bundle. New here? Try BYOB free for 14 days.

Open BYOB

Enter your permanent Shopify store URL to open BYOB in your Shopify Admin.